MARKETING AND COMMUNICATIONS OFFICER

JOB DESCRIPTION 

Key Tasks:

Management and planning

Produce and implement strategic marketing plans to promote CSCB brands and services in line with the Group Strategy and Programme. This will include:

  1.     Working within agreed budgets ensuring that agreed financial procedures are followed and available resources are effectively utilised.
  1.     Liaising with CSCB’s commercial temporary and permanent tenants to ensure that their marketing objectives are achieved, where possible.
  1.     Evaluating the success of marketing campaigns and contribute to reports for CSCB’s Management Team and Board.
  1.     Managing contracts and relationships with external agencies.
  1.     Line management of Communications Assistant whose key tasks include developing and nurturing relationships with local stakeholders/users and media relations.

 

Marketing communications

Plan and implement marketing campaigns to consumer and business audiences, stakeholders and opinion formers. This will include:

  1.     Ensuring that Coin Street’s CRM database is kept up-to-date and that data is collected and handled in accordance with the Data Protection Act.
  1.     Undertaking copywriting, image collation and proofing for print and online applications.

 

Print management

Handle all aspects of CSCB’s print production, managing design, proofing and distribution of all publications, leaflets, brochures and publicity material. This will include: 

  1. Ensuring all printed materials are effective, produced to a high standard within budget and delivered on time to the appropriate target audience.
  1. Liaising with external suppliers or designing in-house as appropriate any publications, leaflets, brochures, advertisements and publicity materials.
  1. Liaising with internal staff, external clients and partners to collate information and ensure that all marketing materials contain appropriate information about CSCB activities.

 

Online

 Manage the CSCB website and all online marketing communications.  This will include:

  1. Managing CSCB’s email marketing communications, being responsible for planning and delivering effective digital campaigns to the appropriate target audience.
  1. Ensuring information on CSCB’s website is regularly updated and managed.
  1. Ensuring third party websites contain appropriate up-to-date information about CSCB activities, and ensure that links are established and maintained with appropriate organisations.
  1. Ensuring that CSCB is maximising online marketing opportunities including search engine optimisation and social networking opportunities.
  1. Monitoring web statistics and providing regular reports of marketing campaigns as necessary.

 

Brand management

Manage CSCB’s organisation and service brands, ensuring consistent use across all communications as appropriate. This will include:

  1. Ensuring sponsors are credited as required by them.
  1. Managing and developing brand style guidelines for internal and external use.
  1. Ensuring correct use of style guidelines by external clients

 

Signage

 Ensure that CSCB and its brands are signed adequately across the site, particularly in the case of the commercial brands. This will include:

  1. Producing, and liaising with producers of temporary and permanent signage

 

Advertising

  1. Purchasing advertising space and producing adverts to deadlines.

 

Research and evaluation

  1. Undertaking regular market research campaigns existing and potential customers, where appropriate
  1. Evaluating and reporting on marketing campaigns.
  1. Liaising with other organisations and partners who are able to undertake research on our behalf.

 

Partnerships

  1. Liaising with other organisations and develop joint initiatives to market and promote the South Bank.
  1. Taking an active role in South Bank Marketing Group.

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PERSON SPECIFICATION

COIN STREET COMMUNITY BUILDERS

Marketing and Communications Officer

PERSON SPECIFICATION

 

  Essential criteria Desirable criteria
     
Qualifications Educated to degree level or above. Chartered Institute of Marketing
    qualification or degree equivalent.
     
Experience Proven, successful marketing experience. Experience gained within an arts,
    charity, regeneration or similar not-
  Budget management. for-profit organisation.
  Experience of management of the design Line management responsibility
  and print buying process.  
    Awareness of environmentally
  Successful experience of managing and sustainable print production.
  maintaining websites, devising and executing  
  online marketing campaigns. Knowledge of Data Protection Act.
  Successful experience of working across  
  various projects with conflicting deadlines.  
     
Abilities & skills Proven track record of delivering successful Experience working with online
  marketing campaigns within budget and to marketing software programs.
  deadline.  
    Experience of search engine
  Excellent written, oral and presentation skills. optimisation, interpreting statistics
    and producing reports.
  Excellent attention to detail and proofing  
  skills.  
  Excellent design eye.  
  Knowledge of advanced design programs  
  including Photoshop, Dreamweaver,  
  InDesign and Quark Express  
  Calm under pressure and comfortable  
  working in a busy environment.  
  The ability to develop good working  
  relationships with a wide range of different  
  people.  
     
Other To have a friendly, flexible and approachable  
  manner.  
  To be diplomatic and capable of gaining  
  input from a diverse range of people.  
  Commitment to the objectives of the Coin  
  Street Group  
     

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